Resume - Emily Straubel
Digital Marketing Consultant
Emily is an action oriented digital marketing consultant focused on making the most impact within realistic expectations. She believes a strong online strategy doesn't rely on guesswork or quick-fixes. Testing theories and tracking results is how she helps affect effective growth.
Freelance Digital Marketing Consultant
June 2013-Present :: Freelance/Contract
Create and execute on digital strategy campaigns including: Content Marketing, Search Engine Optimization, Social Media Marketing, Social Advertising, Blogging, Photography, and Brand Development.
Clients: Kingspoke, Delhaize, Redd Bar, Dream Local Digital, Roosevelt International Academy, MaineToday Media, Bangor Daily News, Pebblebee, IDEXX Laboratories, CaliforniaFIRST, Building Performance Institute, Suits and Sandals
July 2012-June 2013 :: Chief Marketing Officer
Build and execute online marketing strategy that reaches the next generation of brides. Create content that speaks to young, hip multi-national and diverse populations. Build online presence within the wedding vendor industry as a thought leader and trend setter.
Feb 2012- Aug 2012 :: Director of Experiential Marketing
Build and execute a marketing strategy that engages potential customers through guerrilla, new media and events marketing with strong online and interactive tie-ins.
Reed’s Ginger Brew
Oct 2010- Feb 2012 :: Director of Experiential Marketing
Oversee and solely manage all digital marketing campaigns, public relations, traditional marketing, social media, and ad campaigns. Manage a team of 20+ across the country.
Sept. 2009- October 2010 :: Social Media Coordinator
Manage public relations campaigns and social media platforms for VIA. Launched the agency’s first social media campaigns for select clients and assist in the internal organization and efficiency of the company.
University of Southern Maine :: 2006 (Summa Cum Laude 3.9GPA)
Universidad de Belgrano :: Spring 2006 :: Buenos Aires, Argentina
Houlton High School :: 2002
Digital Marketing Strategy, Blogging, Search Engine Optimization (SEO), Social Media Marketing and Content Creation, Facebook Advertising, Google Ads and Retargeting , Email Marketing, Copywriting, Website Copywriting, Brand Language Development, Marketing Materials Design, Photography, Adobe Suite (Photoshop, InDesign, Lightroom)